In order to ensure that a brand is completely cruelty free, doesn’t test on animals at any point during the production of their products, I reach out to them via email. Here is my email exchange with Painted Earth…
Hi Joanne,
My name is Svetlana and I’m the founder of Ethical Bunny, a website that features cruelty free brands and advocates for animal rights.Painted Earth has been listed on my website’s cruelty free brand list for quite some time now and, as I was updating my list, I noticed that you do not appear to have any cruelty free certifications. (http://www.ethicalbunny.com/brands/) Would you mind answering a few questions?
- Are any of your finished products or individual ingredients tested on animals?
- Do you have a Leaping Bunny, CCF or PETA certification?
- Are your products sold in retails locations in mainland China (except Hong Kong)?
- Do your suppliers or any third parties test on animals on your behalf?
- Additionally, are any or all of your products completely vegan?
Please get back to me at your earliest convenience. If I do not hear back within two weeks, your company will be removed from my cf list due to lack of certainty in your cruelty free status. Thank you so much for your time!
Svetlana Mikhaylova (@ethicalbunny)
www.ethicalbunny.com
Here is their response:
As a result, I have concluded that Painted Earth is, in fact, cruelty free and it has been added to our database of cruelty free brands. Their products may also be featured in our shopping guides. If you have any further questions or would like to check out their products, visit their website.