Since you have found yourself reading this blog post, there is a good chance you exclusively use cruelty free makeup products. Or maybe you are looking to make the switch—that’s great news! We have two excellent resources for those interested in transitioning their beauty routine […]

When looking for cruelty free makeup, many people don’t consider makeup brushes to be a priority. However, they absolutely should be! Did you know that many makeup brushes are made with the fur of real animals? You too have probably, at some point, applied your […]

Most of the popular subscription boxes – Boxycharm, Ipsy, Birchbox – feature products tested on animals. Luckily, there’s many alternatives. Subscription boxes are a fantastic opportunity to discover new brands if you are newly transitioning to using cruelty free products and don’t know where to […]

The reasons to go cruelty free are endless. Ranging from animal rights and the inefficiency of animal testing, to pushing forward technological developments and supporting smaller businesses. If you aren’t already fully convinced that going cruelty free is the right thing to do, you will […]

Consumers vote with their dollars, and every time you buy from a cruelty-free brand you are casting a vote for ending unnecessary animal abuse. Going cruelty free might seem like a challenging task, but it really isn’t as difficult as it seems. If you are […]