In order to ensure that a brand is completely cruelty free, doesn’t test on animals at any point during the production of their products, I reach out to them via email. Here is my email exchange with The Balm…
Good morning,
I’m the founder of Ethical Bunny, a website that features a list of cruelty free brands and product recommendations. I am interested in listing The Balm in my database, but to do so I need to ensure that you are in fact cruelty free. I just had a few questions if you wouldn’t mind.
Are any of your products or ingredients tested on animals?
Do you have a Leaping Bunny, CCF or PETA certification?
Does your company sell products in mainland China (except Hong Kong)?
Do your suppliers or any third parties test on animals on your behalf?
Are you owned by a parent company that tests on animals?
Please get back to me at your earliest convenience. Thank you for your time!
Svetlana Mikhaylova
www.ethicalbunny.com
Here is their response:
Based on this email, I have concluded that The Balm is in fact cruelty free and it has been added to our database of cruelty free brands. Their products may also be featured in our shopping guides. Check out their products here.
