Alima Pure

“Alima Pure was born from a place of love. Inspired by our mothers, moved by our daughters, we support and celebrate joy, beauty, and well-being in all women. Our makeup is crafted to help every woman present her best self to the world with confidence. Women everywhere living their lives to the fullest, achieving their goals, making a difference; that is beauty at its most beautiful. Minimal ingredients for maximum impact. All our products are formulated with this in mind. Without compromise, our products are never tested on animals.”

• PETA certified