Hard Candy

“Hard Candy was founded in 1995 by Iranian American sisters and Benjamin A. Einstein. The company’s first product was nail polish that Dineh mixed herself – a shade of baby blue named “Sky” to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.”