Urban Decay*

“Feminine, dangerous and fun. Urban Decay appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we’ve been shaking up the industry for over 20 years.”

• PETA certified
• Parent company, L’Oreal, isn’t cruelty free.