White & Elm

“There’s a pervasive message in our culture, one that serves to make women feel less than, or kind of rotten deep down. The idea that a woman must strive for beauty because of how she appears to others is a corrosive one. It’s disempowering, and it’s not what White & Elm is about. As a beauty company, we absolutely want women to feel beautiful in their skin… but not because of how others will treat them. We want you to feel your deepest beauty because it allows you to share your true self with others.”

• Leaping Bunny certified
• PETA certified