This guide will introduce you to the highest rated, best selling and most outstanding cruelty free products from Ulta. While many of these products are well known and have been out for a while, others are hidden gems or brand new launches. The page has been divided into many sections representing virtually every category of skincare and makeup. If you’re looking for a specific product, use CTRL + F to search the page. The shopping guide will be updated regularly as new products are released. Some popular Ulta brands that are not cruelty free and will not be in this guide are MAC, Nars, Benefit and Estee Lauder. However, there are plenty of cruelty free alternatives and hopefully you can discover some new favorites through this guide. These recommendations are based on ratings and reviews as well as my personal experiences, but everyone’s skin type and preferences are different so use the guide at your own discretion.
Best Cruelty Free Primers
Hangover Rx
Too Faced – $32.00
It hydrates, smoothes and brightens skin for a dewy, healthy looking finish.
Photo Finish
Smashbox – $36.00
Its a transparent face primer gel that smoothes skin and blurs flaws.
Anti-aging Primer
Cover FX – $22.00
Creates a perfect canvas w/o settling into creases while providing skincare benefits.
Cover FX – $22.00
Creates a perfect canvas w/o settling into creases while providing skincare benefits.
Spackle
Laura Geller – $32.00
This sleek undercoat smoothes and perfects skin’s texture, prepping it for foundation.
Laura Geller – $32.00
This sleek undercoat smoothes and perfects skin’s texture, prepping it for foundation.
Best Cruelty Free Matte Foundations
Amazonian Clay
Tarte – $39.00
Tarte – $39.00
Provides a natural matte finish & oil control for flawless longwear.
All Nighter
Urban Decay – $40.00
Provides full coverage modern matte finish with comfortable all night wear.
Studio Skin
Smashbox – $42.00
Smashbox – $42.00
Medium to full coverage with a natural matte finish and a hydrating formula.
Extreme Wear
Note Cosmetics – $16.00
A formula that offers natural looking, mattifying coverage but doesn’t dry out the skin.
Best Cruelty Free Dewy Foundations
CC Cream
It Cosmetics – $38.00
It truly gives you full, flawless, perfect coverage while hydrating the skin.
Born This Way
Too Faced – $39.00
Medium-to-Full Coverage Foundation with coconut water and hyaluronic spheres.
Complexion Rescue
BareMinerals – $30.00
Provides powerful hydration, a dewy finish and sheer to medium coverage.
Natural Finish
Cover FX – $42.00
Cover FX – $42.00
The lightweight texture provides a luminous, soft focus finish with medium coverage.
Best Cruelty Free Concealers
Shape Tape
Tarte – $27.00
Full coverage concealer with a hydrating, long wearing formula that doesn’t crease.
Tarte – $27.00
Full coverage concealer with a hydrating, long wearing formula that doesn’t crease.
Naked Skin
Urban Decay – $27.00
Delivers a buildable, even coverage with a luminous, demi-matte finish.
Delivers a buildable, even coverage with a luminous, demi-matte finish.
Bye Bye Undereye
It Cosmetics – $24.00
Effectively conceals the look of skin imperfections while fighting wrinkles.
Skin Perfecter
Julep – $18.00
A multitasking skin perfector that has a natural, demi-matte finish.
Best Cruelty Free Eyeshadow Palettes
Jaclyn Hill
Morphe – $38.00
Eyeshadows that deliver the best color payoff as well as amazing application.
Soft Glam
ABH – $42.00
The ultimate day to night palette with essential mattes and glam shimmers.
The ultimate day to night palette with essential mattes and glam shimmers.
Warm Neutrals
NYX -$17.99
Features sixteen easily blendable colors with satin, matte and shimmery finishes.
NYX -$17.99
Features sixteen easily blendable colors with satin, matte and shimmery finishes.
Identity
Persona – $32.00
A warm, neutral palette with twelve wearable and easy to use every day shades.
Persona – $32.00
A warm, neutral palette with twelve wearable and easy to use every day shades.
Baked Browns
Dose of Colors – $32.00
Warm toned palette with ultra pigmented, matte brown buttery shades.
Warm toned palette with ultra pigmented, matte brown buttery shades.
Double Entendre
Colourpop – $16.00
The palette holds the ultimate collection of every day, nude neutral shades.
Naked 2
Urban Decay – $54.00
This palette proves that neutral is anything but boring, (and is downright sexy when worn Naked).
Urban Decay – $54.00
This palette proves that neutral is anything but boring, (and is downright sexy when worn Naked).
Chocolate Bar
Too Faced – $49.00
A deliciously smelling collection of antioxidant rich, cocoa infused pigments.
A deliciously smelling collection of antioxidant rich, cocoa infused pigments.
Best Cruelty Free Brow Products
Brow Wiz
ABH – $21.00
An award-winning ultra-slim pencil that creates precise, hair-like strokes.
ABH – $21.00
An award-winning ultra-slim pencil that creates precise, hair-like strokes.
Dip Brow Pomade
ABH – $18.00
An award-winning waterproof, multitasking matte pomade that stays put.
Brow Tech To Go
Smashbox – $28.00
Create a softly groomed look with this dual-ended stick pencil and gel.
Studio Pro HD
BH Cosmetics – $6.99
The ultimate long-wearing retractable brow pencil with an ultra fine precision tip.
Best Cruelty Free Eyeliners
Stay All Day
Stila – $22.00
A waterproof liquid liner that glides on with ease, won’t smudge or run, and stays in place.
Stila – $22.00
A waterproof liquid liner that glides on with ease, won’t smudge or run, and stays in place.
24/7 Glide On
Urban Decay – $20.00
Delivers a creamy, long-lasting, award-winning and waterproof formula.
Urban Decay – $20.00
Delivers a creamy, long-lasting, award-winning and waterproof formula.
Sex Kitten
Tarte – $20.00
Intense color payoff with a super skinny felt tip that deposits pigment evenly.
Tarte – $20.00
Intense color payoff with a super skinny felt tip that deposits pigment evenly.
Extreme Lasting
Essence – $2.99
A waterproof eye pencil that comes in a variety of trendy colors to suit every look.
Essence – $2.99
A waterproof eye pencil that comes in a variety of trendy colors to suit every look.
Best Cruelty Free Mascaras
Better Than Sex
Too Faced – $23.00
A cult classic!! Crafts lush, incredibly intense lashes with just one application.
Too Faced – $23.00
A cult classic!! Crafts lush, incredibly intense lashes with just one application.
Lights Camera Lashes
Tarte – $23.00
A lengthening, curling, volumizing, and conditioning mascara infused with olive.
Tarte – $23.00
A lengthening, curling, volumizing, and conditioning mascara infused with olive.
Perversion
Urban Decay – $24.00
Urban Decay – $24.00
Ultra-creamy, lengthening, volumizing formula coats each lash with black pigments.
Lash Princess
Essence – $4.99
The conic shape fiber brush provides lashes with dramatic volume and sculpted length.
Essence – $4.99
The conic shape fiber brush provides lashes with dramatic volume and sculpted length.
Best Cruelty Free Liquid Lipsticks
Melted Matte
Too Faced – $21.00
Innovative formula glides over lips like a gloss but dries to an ultra-matte finish.
Innovative formula glides over lips like a gloss but dries to an ultra-matte finish.
Matte Liquid
Dose of Colors – $18.00
Long wearing, highly pigmented and ultra comfortable creamy formula.
Dose of Colors – $18.00
Long wearing, highly pigmented and ultra comfortable creamy formula.
Stay All Day
Stila – $22.00
A comfortable, lightweight formula that will last through drinking and eating.
Stila – $22.00
A comfortable, lightweight formula that will last through drinking and eating.
Lip Polish
Buxom – $20.00
Buxom – $20.00
Best-selling gloss that plumps the pout and gives a pleasant tingling sensation.
Best Cruelty Free Traditional Lipsticks
Vice Lipstick
Urban Decay – $18.00
Comes in a massive lineup of addictive shades and indulgent finishes.
Nude Lipstick
Ulta Collection – $8.50
Perfect complement to a smokey eye with an array of soft and neutral shades.
Ulta Collection – $8.50
Perfect complement to a smokey eye with an array of soft and neutral shades.
Iconic Baked
Laura Geller – $21.00
Laura Geller – $21.00
Artisan-baked pigments and rich natural moisturizers that saturate your lips.
Mother Pucker
Soap & Glory – $12.00
Creates a super-soft pout that stays put and has a feather-light finish.
Soap & Glory – $12.00
Creates a super-soft pout that stays put and has a feather-light finish.
Best Cruelty Free Highlighters
Amrezy
ABH – $28.00
A universal shade that looks flattering on everyone. Can be applied wet or dry.
ABH – $28.00
A universal shade that looks flattering on everyone. Can be applied wet or dry.
Shimmering Skin Perfecter
Becca – $38.00
A cult classic! This highlighter has the most beautiful, reflective, buttery formula.
Becca – $38.00
A cult classic! This highlighter has the most beautiful, reflective, buttery formula.
Baked Gelato Swirl
Laura Geller – $26.00
Applies like a sheer powder but feels like a cream, creating a wash of luminous color.
Laura Geller – $26.00
Applies like a sheer powder but feels like a cream, creating a wash of luminous color.
Rodeo Drive
Ofra – $29.00
This radiant highlighter captures the luxury and glamour of the famous street in California.
Ofra – $29.00
This radiant highlighter captures the luxury and glamour of the famous street in California.
Best Cruelty Free Blushes
GenNude
BareMinerals – $24.00
Instantly warms up the complexion with a highly blendable, natural flush of color.
BareMinerals – $24.00
Instantly warms up the complexion with a highly blendable, natural flush of color.
Papa Don’t Peach
Too Faced – $30.00
This burst of sweet peachy-bronze adds a fresh youthful radiance to the cheeks.
Too Faced – $30.00
This burst of sweet peachy-bronze adds a fresh youthful radiance to the cheeks.
Mineral Blush
Ulta Collection – $6.00
Gives your cheeks a healthful, rosy glow with sheen, smooth coverage.
Ulta Collection – $6.00
Gives your cheeks a healthful, rosy glow with sheen, smooth coverage.
Swimmables
Cargo Cosmetics – $26.00
A water resistant, wearable, professional quality blush for all skin tones.
Cargo Cosmetics – $26.00
A water resistant, wearable, professional quality blush for all skin tones.
Best Cruelty Free Bronzers
Chocolate Soleil
Too Faced – $30.00
Bathes your skin in shimmering gold light and smells like chocolate.
Too Faced – $30.00
Bathes your skin in shimmering gold light and smells like chocolate.
Amazonian Clay
Tarte – $30.00
Best-selling bronzer formulated to blend and build your perfect level of uniform bronze.
Tarte – $30.00
Best-selling bronzer formulated to blend and build your perfect level of uniform bronze.
Bronze N Brighten
Laura Geller – $33.00
Laura Geller – $33.00
A revolutionary baked bronzer with multiple color infusions to color-correct your skin.
Butter Bronzer
Physicians Formula – $10.00
Cult classic! Hands down one of the most silky smooth, soft, luxurious bronzers.
Physicians Formula – $10.00
Cult classic! Hands down one of the most silky smooth, soft, luxurious bronzers.
Best Cruelty Free Setting Sprays
All Nighter
Urban Decay – $32.00
Provides serious staying power and keeps makeup from settling into fine lines.
Urban Decay – $32.00
Provides serious staying power and keeps makeup from settling into fine lines.
Hangover Rx
Too Faced – $32.00
A weightless 3-in-1 coconut water-infused mist that primes, sets and refreshes makeup.
Too Faced – $32.00
A weightless 3-in-1 coconut water-infused mist that primes, sets and refreshes makeup.
Pro Fix Oil Control
Makeup Revolution – $8.00
Provides a long-lasting matte finish to the skin all day by deflecting surface shine.
Makeup Revolution – $8.00
Provides a long-lasting matte finish to the skin all day by deflecting surface shine.
Makeup Fixer
Ofra – $16.00
An alcohol free formula that protects makeup with a comfortable, light, invisible film.
Ofra – $16.00
An alcohol free formula that protects makeup with a comfortable, light, invisible film.
Best Cruelty Free Loose Powders
Perfect Setting Powder
Cover FX – $35.00
This ultra-lightweight powder is consciously formulated with a soft, translucent finish.
Cover FX – $35.00
This ultra-lightweight powder is consciously formulated with a soft, translucent finish.
Mineral Veil
BareMinerals – $23.00
A see-through, utterly weightless but spectacular finale for any kind of complexion.
BareMinerals – $23.00
A see-through, utterly weightless but spectacular finale for any kind of complexion.
Born This Way
Too Faced – $32.00
Provides a veil of perfecting luminosity for a natural and radiant finish.
Too Faced – $32.00
Provides a veil of perfecting luminosity for a natural and radiant finish.
Hydra-Mist Set & Refresh
Becca – $38.00
Formulated with 50% water, it’s a weightless powder that sets and refreshes the makeup
Becca – $38.00
Formulated with 50% water, it’s a weightless powder that sets and refreshes the makeup
Best Cruelty Free Pressed Powders
Bye Bye Pores
It Cosmetics – $29.00
Triple-fine milled micro-silk powder blurs pores & imperfections.
It Cosmetics – $29.00
Triple-fine milled micro-silk powder blurs pores & imperfections.
Perfecting Veil
BareMinerals – $27.00
An utterly weightless finishing powde formulated with light-reflecting optics.
BareMinerals – $27.00
An utterly weightless finishing powde formulated with light-reflecting optics.
Finishing Powder
Ulta Beauty – $5.00
Stay shine free with Ulta’s finely-milled pressed setting powder to control oil breakouts.
Ulta Beauty – $5.00
Stay shine free with Ulta’s finely-milled pressed setting powder to control oil breakouts.
HD Picture Perfect
Cargo – $32.00
Created for high-definition filming to provide flawless yet natural results.
Cargo – $32.00
Created for high-definition filming to provide flawless yet natural results.
Best Cruelty Free Makeup Removers
Pink Grapefruit
Burts Bees – $5.99
Cleanse your face in one easy step, formulated for normal to oily skin.
Burts Bees – $5.99
Cleanse your face in one easy step, formulated for normal to oily skin.
Rice Brightening Wipes
Skinfood – $12.00
A brightening skincare line containing Odae rice water from South and North Korea.
Skinfood – $12.00
A brightening skincare line containing Odae rice water from South and North Korea.
Glacial Cloths
Skyn – $15.00
Skyn Iceland Glacial Cleansing Cloths cleanse and detoxify stressed skin.
Skyn – $15.00
Skyn Iceland Glacial Cleansing Cloths cleanse and detoxify stressed skin.
Tea Tree Wipes
The Body Shop – $14.50
Tea Tree Cleansing Wipes will minimize breakouts, tone your skin and unclog pores.
The Body Shop – $14.50
Tea Tree Cleansing Wipes will minimize breakouts, tone your skin and unclog pores.
Best Cruelty Free Cleansers
Blemish Control
Murad – $30.00
Powerful gel cleanser that combats skin breakouts and declogs the pores.
Murad – $30.00
Powerful gel cleanser that combats skin breakouts and declogs the pores.
Special Cleansing Gel
Dermalogica – $38.00
A soap-free, foaming gel designed to remove impurities without disturbing the skin.
Dermalogica – $38.00
A soap-free, foaming gel designed to remove impurities without disturbing the skin.
Face Cleanser
First Aid Beauty – $20.00
Infused with a powerful botanical antioxidant blend, it helps safeguard and calm the skin.
First Aid Beauty – $20.00
Infused with a powerful botanical antioxidant blend, it helps safeguard and calm the skin.
Glacial Wash
Skyn – $30.00
A soap free and oil free formula that lathers into a rich foam and leaves skin refreshed.
Skyn – $30.00
A soap free and oil free formula that lathers into a rich foam and leaves skin refreshed.
Best Cruelty Free Scrubs
Botanical Scrub
Mario Badescu – $26.00
This scrub is formulated to refine your complexion with aloe, ginger and green tea.
Mario Badescu – $26.00
This scrub is formulated to refine your complexion with aloe, ginger and green tea.
Microdermabrasion
Derma E – $23.99
Salon perfect formula uses a crystal blend of Sea Salt and Volcanic Sand.
Derma E – $23.99
Salon perfect formula uses a crystal blend of Sea Salt and Volcanic Sand.
Stem Cellular
Juice Beauty – $56.00
An intensive spa-grade micro-dermabrasion that helps resurface the exterior skin.
Juice Beauty – $56.00
An intensive spa-grade micro-dermabrasion that helps resurface the exterior skin.
Rice Brightening Scrub
Skinfood – $14.00
Brightening scrub that has anti-inflammatory and moisturizing properties.
Skinfood – $14.00
Brightening scrub that has anti-inflammatory and moisturizing properties.
Best Cruelty Free Toners
Aloe, Herb and Rose
Mario Badescu – $7.00
A refreshing, hydrating mist with herbal extracts and rosewater.
Mario Badescu – $7.00
A refreshing, hydrating mist with herbal extracts and rosewater.
Multi-Active Toner
Dermalogica – $40.00
Blend of skin-repairing Aloe, moisture-binding humectants plus soothing Lavender.
Dermalogica – $40.00
Blend of skin-repairing Aloe, moisture-binding humectants plus soothing Lavender.
Peach Sake Toner
Skinfood – $15.00
Peaches contain significant vitamins and minerals which promote healthy skin.
Skinfood – $15.00
Peaches contain significant vitamins and minerals which promote healthy skin.
Truffle Therapy
Skin & Co. – $27.00
Formulated with natural extracts of Truffle, Calendula, Rose and Rosemary.
Skin & Co. – $27.00
Formulated with natural extracts of Truffle, Calendula, Rose and Rosemary.
Best Cruelty Free Serums
Good Morning
Hey Honey – $45.00
A light and luxurious moisturizing serum that replenishes and protects the skin.
Hey Honey – $45.00
A light and luxurious moisturizing serum that replenishes and protects the skin.
Vitamin C
Mad Hippie – $33.99
A harmonious blend of antioxidants that brightens, tightens & smooths the skin.
Mad Hippie – $33.99
A harmonious blend of antioxidants that brightens, tightens & smooths the skin.
Vitamin C
Mario Badescu – $45.00
Infused with powerful ascorbic acid to retexturize and reduce visible signs of aging.
Mario Badescu – $45.00
Infused with powerful ascorbic acid to retexturize and reduce visible signs of aging.
Lift & Luminate
No 7 – $22.80
This serum visibly reduces wrinkles, improves firmness and evens out the skin tone.
No 7 – $22.80
This serum visibly reduces wrinkles, improves firmness and evens out the skin tone.
Best Cruelty Free A.M. Moisturizers
Daily Vitamin C
The Body Shop – $30.00
Contains vitamin C-rich Amazonian camu camu berry and brazil nut oil.
The Body Shop – $30.00
Contains vitamin C-rich Amazonian camu camu berry and brazil nut oil.
Anti-Aging
Murad – $48.00
This ultra-light, fast absorbing formula hydrates and protects blemish-prone skin.
Murad – $48.00
This ultra-light, fast absorbing formula hydrates and protects blemish-prone skin.
Ultra Sheer Defense
Andalou Naturals – $15.00
Provides essential moisture and sun protection for dry and very dry skin.
Andalou Naturals – $15.00
Provides essential moisture and sun protection for dry and very dry skin.
Protecting Daily SPF
Tree Hut – $14.99
Infused with Rosehip Oi, this feather-light formula quickly absorbs into skin and hydrates.
Best Cruelty Free P.M. Moisturizers
Ultra Repair Cream
First Aid Beauty – $30.00
Suitable for all skin types, this wonder leaves skin feeling smooth and hydrated.
First Aid Beauty – $30.00
Suitable for all skin types, this wonder leaves skin feeling smooth and hydrated.
Coconut Face Cream
Kopari – $38.00
The lightweight luxe cream helps deeply hydrate and smooth out the skin.
Kopari – $38.00
The lightweight luxe cream helps deeply hydrate and smooth out the skin.
Vitamin C Night Cream
Derma E – $14.99
A non-oxidizing Vitamin C formula that supports healthy collagen production.
Derma E – $14.99
A non-oxidizing Vitamin C formula that supports healthy collagen production.
Confidence In A Cream
It Cosmetics – $48.00
Deeply hydrates, restores radiance and reduces the look of discoloration.
It Cosmetics – $48.00
Deeply hydrates, restores radiance and reduces the look of discoloration.
Best Cruelty Free Face Masks
Black Sugar Mask
Skinfood – $10.00
Enriched with vitamins and minerals to exfoliate and unclog pores.
Skinfood – $10.00
Enriched with vitamins and minerals to exfoliate and unclog pores.
Tea Tree Mask
The Body Shop – $17.00
Leaves skin feeling deeply cleansed and refreshed while cooling and soothing.
The Body Shop – $17.00
Leaves skin feeling deeply cleansed and refreshed while cooling and soothing.
Pumpkin Honey Glycolic Mask
Andalou Naturals – $15.00
Contains vitamin C, pumpkin puree, manuka honey, and glycolic acid.
Andalou Naturals – $15.00
Contains vitamin C, pumpkin puree, manuka honey, and glycolic acid.
Exfoliating Mud Mask
Tree Hut – $14.99
Purifies skin with activated charcoal, kaolin and bentonite.
Tree Hut – $14.99
Purifies skin with activated charcoal, kaolin and bentonite.
Best Cruelty Free Eye Creams
Truffle Therapy
Skin & Co – $66.00
Formulated to the hydrate, tighten, smooth and nourish the delicate eye area.
Skin & Co – $66.00
Formulated to the hydrate, tighten, smooth and nourish the delicate eye area.
Nourishing Eye Cream
Alpha – $17.99
Combination of vitamins and natural moisturizers formulated for delicate skin.
Alpha – $17.99
Combination of vitamins and natural moisturizers formulated for delicate skin.
Eye Cream
Mad Hippie – $24.99
Contains 14 actives with Peptides, Ceramides, Pomegranate & White Tea.
Mad Hippie – $24.99
Contains 14 actives with Peptides, Ceramides, Pomegranate & White Tea.
Brightening Eye Cream
Skinfix – $25.00
Designed to wake up dry, tired eyes and diminish dark circles and puffiness.
Skinfix – $25.00
Designed to wake up dry, tired eyes and diminish dark circles and puffiness.
